The Success Of Strategic Merchandising Expert, Kenneth Goodgame.
Kenneth Goodgame is a marketing guru who commands respects in all companies that he works in. His success reputation has earned him the title of merchandising expert. He has vast experience in the retail industry having worked in different companies in different positions. The University of Tennessee alumni graduated with a Bachelor of Science in Marketing.
Goodgame worked at The Home Depot from 1994 to 2002 where he served at various levels. As the Hardlines D28 product merchant, he was responsible for pricing, general management, purchasing and line reviews. He managed store-opening tasks for more than 200 new stores. While serving as the director proprietary brands, he negotiated with John Deere to manufacture and sell consumer tractors and mowers.
Kenneth also led the launch of RIDGID brand product and created growth in sales for vacuum. He led brand management for Husky and Workforce lines and launched 20 Husky Air Tool program. As the company’s senior global product merchant, he launched the largest product line and increased the sales of Toro branded snow equipment.
According to Bloomberg, in the years 2002-2007, Kenneth Goodgame worked at Newell Rubbermaid. He served as the senior vice president marketing, sales and president and general manager Footprint and Rubbermaid Cleaning. He led the company in launching several product lines, new product development, sales and marketing strategy and also secured contracts with Wal-Mart. Goodgame joined Techtronic Industries North America in 2008 till 2010.
Kenneth Goodgame was the president, Baja Motorsports and Direct Tool Factory Outlets and delivered major profits. The merchandising expert improved working capital, reduced costs of goods and removed unproductive parts thus adding the net sales. In the two years he worked at the company, he opened over 28 stores.
Since 2010 to 2013 Goodgame served as the general merchandising manager at ACE Hardware. He was responsible for 80% of corporate strategy and led the growth in sales of hand tool category. The strategic retail expert created a world-class merchandising test facility and a great retail success. Currently, he is the chief merchandising officer and the senior vice president of True Value Company.
He is responsible for global sourcing, private label, pricing, print advert, marketing and merchandising. He has created a high-energy team culture that has product expertise. He has overseen improvement in customer count and also created a new end cap program.