Lori’s Senecal Leadership Endeavor

Lori Senecal would step down as the Global CEO of CP+B at the end of 2017. She has served the agency for two years. Her tenure will be remembered most for American Airlines win.

Senecal said she and the chairman of CP&B Chuck Porter privately sketched out a plan for departure at the time she joined the agency.

It was in March 2015 when Senecal took on the role of global CEO Partners agency CP+B. It was during this period when this function was introduced in the organization. Before that, Senecal served as CEO and president of MDC Partners Network. She continues to hold the role as the global chief executive officer of CP+B. Visit Forbes for more info.

The co-founder and chairman Chuck Porter once referred Lori as the perfect person to help CP+B become a new global agency, that has the nimbleness and flexibility of an entrepreneurial start up. The motivation behind this was due to the remarkable leadership qualities portrayed by Lori.

In October 2015, one of the highlights for CP+B under Lori’s global leadership was to land American Airlines. In a dramatic move, CP+B snagged the account from TM Advertising, in spite of the fact that the latter had worked closely with American Airlines for at least 25 years.

Lori’s strong focus on leadership and talent led advertising age to associate CP+B with “Creativity Innovators of the year .“ Recently she was featured on the Adweek’s Power list, which demonstrated the top leadership in tech, media, and marketing.

Before, Lori used to serve as CEO and Global Chairman of KBS. Under her tenure, KBS realized growth from 250-persons private agency to over 900 people in the world.

Before joining KBS, Lori used to serve as President of the flagship New York office of McCann Erickson. Previously, she had also worked as a Global Chief Innovation Officer for McCann World group.

The fourth daughter of a retail-worker-turned-shop-owner and a schoolteacher, Senecal says she was raised in a very competitive environment which helped her to learn how to fight for attention practically since her birth. ”I felt an urge early on to peruse my path and break away from the pack,” she wrote in an email. Check out the website lorisenecalglobalceo.com

 Read more: https://www.forbes.com/sites/marketshare/people/lorisenecal/#611fff241197


The “Wild Ark” of Preservation

Due to air pollution and global warming, many people expect the worst. With the influx of industrialization in developing nations, the well-being of wildlife remains compromised. Therefore, the vegetation that once covered an entire society remains no longer. Due to deforestation, the world’s forests face rapid depletion. As humanity becomes aware of the threat that it faces, many organizations have chosen to take action. However, few organizations remained as aggressive as Wild Ark. Since the organization’s conception, Wild Ark has made substantial strides in making the world a better place.


Moreover, the company’s purpose remains simple. With that being said, Wild Ark’s goal remains on preserving “green belts” worldwide in order to save wildlife. Moreover, the organization intends on creating opportunities for people to join their cause and save the planet. Due to the fact that humanity’s existence remains inextricably linked to certain species, it remains pertinent for people to create a safe haven for these animals. Moreover, Wild Ark stems from a rich history. In fact, a group of conservationists brought the idea to fruition. Therefore, one thing led to another. Moreover, these conservationists remain devoted to teaching people about the importance of saving wildlife. As a result, countless people have changed their vacation plans to visit more “eco-conscious” destinations such as Samoa. With its tropical appeal and clear waters, it remains hard to resist.


Moreover, the founders of the organization remain Mark and Sophie Hutchinson. Due to their heightened sense of awareness, they decided to positively change the world. In particular, Mark Hutchinson remains an avid conservationist. At a young age, he chose to dedicate his life to protecting endangered species. To begin, his fascination with nature began as a child. His childhood consisted of gathering sheep, riding horses, and so forth. Moreover, he hails from Australia. By the age of 19, Hutchinson became enlightened and created a company called, “UNTAMED.” As a result, the company became largely successful and later became known as Avana. By 2015, he became disinterested with the corporate world. Henceforth, he birthed Wild Ark. Thanks to the organization’s efforts, numerous ecosystems remain preserved.


Visit http://wildark.com/ for more details.

Jason Hope Moves Businesses Forward

Author Jesse Boskoff’s article for Engadget highlights one of technology’s brightest thinkers.

Jason Hope is a futurist, entrepreneur, and philanthropist who focuses on how technology can move businesses and humanity forward. In his article, Boskoff outlines Hope’s stance on the Internet of Things, a term for goods that have persistent Internet connections such as Wifi-controlled thermostats or remotely controllable cooking appliances. Hope believes that this trend of Internet-enabled devices will push society forward.

His authorship for website Tech.co outlines some examples of how the Internet of Things can move businesses forward. He has made several predictions over his career of the potential for the Internet of Things. Hope is available as a business consultant and with his eye towards the future and innovative outlook on technology he is an asset to any company looking to stay ahead of the times. Hope brings with him an impressive resume. Hope is an Arizona native who attended Arizona State University for both his degree in finance and his MBA. With those credentials as well as expertise in technology and familiarity with digital applications and their uses in the business world, Hope has made a name for himself. He helps the business community as a whole through his philanthropy and grant programs. Hope’s grants are available to intrepid, creative individuals that have ideas to innovate and push towards the future. Hope is a leader among futurists in the world of business.

Madison Street Capital Successfully Secures A Minority Recapitalization For Ares Security

Madison Street Capital has already made a name for itself when it comes to the provision of top notch financial serves to individuals and businesses alike, and now, they have added another top profile client to their customer database. The financial services firm has been able to make the arrangement of a minority equity and subordinated debt investment for ARES security corporation, and this was done to the satisfaction of both parties involved in the deal. It is worth mentioning that this is not the first-time Madison Street Capital would offer this kind of service, and to a company of this magnitude too, making them the best bet for the ARES firm.


Announcing the transaction was the CEO of Madison Street Capital, Charles Botchway, and the managing director of the company was also on hand to make an impression. Speaking at the announcement, the MD (Reginald McGaugh) stated his satisfaction and honor in working with ARES, and he singled out the president of the Security firm, in person of Ben Eazzetta, for praise. He also made mention of the kind of high-end technology that ARES uses to protect the slew of important assets under its jurisdiction, and lauded the open hand the company extended to them to enable Madison Street Capital get just the perfect financial solution for them.


The guys over at Madison Street Capital were not the only ones who loved the terms and outcome of the deal, as Ben Eazzetta also had something of his own to say. He hammered on how thorough the experts at Madison were and was also impressed at the level of commitment that they showed from the start of the program to its end. He was much more impressed with the way Madison Street Capital experts tackled the stages of due diligence, the initial valuation steps and the process of raising capital. With such qualities already established, and a stunning recommendation such as this from a top firm’s leader, this just goes on to establish Madison Street Capital as the best in their line of work.


Being happy with Madison also extended the kind of choices that the mentioned company made for the betterment of ARES’ financials, one of such being the choice of Corbel Structured Equity Partners to make and manage the investments while the former company oversees the entire process.




Madison Street Capital is an international organization which deals mainly in the provision of investment services to various businesses all around the globe. They have been in the business of investment-banking for a while now and asides leaving a trail of happy customers in their wake, they are also well known for their excellent services, impeccable leadership and integrity.


For any business owner that would like to make some great investments, Madison Street Capital reputation already precedes it, and they are by far, the best option.

For more information, visit http://madisonstreetcapital.org/about-madison-street-capital.html.

About Manaira Shopping Mall, Roberto Santiago’s Wildly Successful Entertainment Destination

When most people think of shopping malls, they envision a large, enclosed center with dozens of shops and restaurants and that’s about it. Residents of Joao Pessoa, Brazil, however, know that a mall can be so much more. That is because their city, which is the capital of the northeastern Brazilian state of Paraiba, is also home to Manaira Shopping Mall. Developed by successful businessman Roberto Santiago, Manaira is far more than just a shopping mall. Rather, it is a one-stop destination for shopping, dining and entertainment. Most people know that Santiago is behind the successful entertainment destination, but they tend to know next to nothing about him.

Roberto Santiago Manaira Shopping Mall opened way back in 1989. At the time, the developer, Roberto Santiago, was only 30 years old. He had purchased the land on which it sits about two years earlier. How did such a young man come up with the means to buy such a prime piece of real estate? Mostly by obtaining an excellent education and by being savvy with his investments. Read more at Blog Do Gordinho.

Roberto Santiago graduated from Pio X Marist College before obtaining a degree in business administration from University Center of Joao Pessoa. With these educational credentials under his belt, he ventured out into the business world with a position at Cafe Santa Rosa. He was careful with the money that he earned and saved as much of it as he could. Along the way, he also made some very smart investments.

When the opportunity to invest in a thriving cardboard box manufacturing company presented itself, Roberto Santiago jumped at it. This was a good move because the venture was a wild success. Santiago was able to save even more, which is how he was ultimately able to purchase the plot land in downtown Joao Pessoa where the mall now stands.

If you’ve never been to Manaira Shopping Mall, you are really missing out. It is far more than a place to do a little shopping. It includes an 11-screen movie theater with stadium seating; Game Station, a video game arcade, with more than 200 games; a bowling alley that is frequented by Roberto Santiago himself; a fitness center; several banks; and even a college, Higher Education of Paraiba.

What does the future hold for Roberto Santiago and Manaira Shopping Mall? You can be sure that the ambitious entrepreneur has many exciting developments in the works, so stay tuned!

Read more: http://www.pbagora.com.br/conteudo.php?id=20111106140504

The Power Of Kate Hudson’s Fabletics

In a world where online retail is forcing physical stores everywhere to close their doors for good, Kate Hudson has found a way to use brick-and-mortar shops to her brand’s advantage. Fabletics, Hudson’s workout clothing brand that was launched as an online store in 2013, is currently worth over $150 million as the result of Hudson’s strong business instincts. The brand, which uses a unique subscription service business model, sells cute and stylish athletic apparel items for women who take their workout wardrobes seriously.


Kate Hudson, known for her work as an actress over the last couple of decades, launched her business less than five years ago and has already developed a reputation for being a bold and fearless businesswoman. As an avid workout enthusiast herself, Hudson had already had millions of followers on social media. When she initially launched the Fabletics brand, it was her star power that drove traffic to the brand’s website. Now, it’s her brilliant business strategies that are pushing Fabletics to the very top of the athletic apparel industry.

Fabletics follows the typical e-commerce model, allowing people to browse through categorized items and select the ones that they want by adding them to a shopping cart that’s integrated into the website. However, there’s another way to experience Fabletics that has made the company stand out. On the website, customers can become VIP members by subscribing to receive monthly workout outfits that are mailed to them. For just $49.95 per month, subscribers can choose from a variety of workout outfits selected just for them by Fabletics based on a lifestyle quiz that they fill out upon subscribing. If you haven’t yet, visit fabletics.com to fill out the lifestyle quiz and find out what Fabletics has in store for you.

Most Fabletics customers quickly join the VIP membership program thanks to the value that it offers. By paying a flat monthly fee, each item costs less than it would if they purchased it directly through the store’s shopping cart. For those who spend a considerable amount of money on workout gear each month, the savings are tremendous.

Blogger Teri Hutcheon has enjoyed being a VIP member for several years now. Each month, she receives a workout outfit that matches her style perfectly. She has been thrilled to see that each Fabletics item maintains its quality after many trips to the washer and drier. She also loves the fit of the items as they are built to complement the body.

The Next Step

The success of Fabletics has made it clear that online retail is taking over the world of consumerism. For that reason, many were surprised when Hudson announced that she was opening up physical Fabletics stores around the country a few years back. However, Hudson implemented a unique strategy known as the reverse showroom technique. This technique uses brick-and-mortar stores to act as showrooms, leading customers to the website and urging them to join the VIP membership program. As of now, over 25 percent of Fabletics shoppers leave the store as VIP members.

Thanks to the success of these physical stores, there are more Fabletics stores in the works that will be slowly launched over the next few years.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Oncotarget: Championing for Impact of Oncology Research

One of the toughest challenges facing the fight against many diseases including cancer is availability and accessibility of information. Cancer research aimed at establishing research-based diagnostic, treatment and management procedures has spiked over the years due to the increased number of cancer-related deaths globally. Availing this information to the scientific communities and the rest of the population is an important step towards eliminating the scourge. One organization that is actively participating in the active generation and dispensation of research-based cancer related information is Oncotarget; a medical journal published weekly.

Rising Popularity Within Scientific Cycles

Established in 2010, Oncotarget’s popularity within the scientific cycles has soared over the years. Published weekly by Impact Journals under the sponsorship of Gordon Research Conference, the journal carries insightful researched articles authored by several researchers and scientists who are committed to advancing knowledge on cancer. The articles are very constructive and have contributed immensely towards advancing understanding of various aspects of cancer. As an open source weekly journal, the journal facilitates punctual access to information by removing the financial barrier that has the potential of curtailing cancer research and information dispensation. Additionally, multiple peer reviews ensure that the information presented for consumption is thoroughly vetted by qualified professionals. This has enabled the journal gain a respectable 5.008 when its impact factor is measured. The journal’s artciles have been cited over ten thousand times. Scopus/SJR currently ranks the journal as Q1, the highest distinction in ranking journals. Check the journal at SCImago Journal & Country Rank.

Another success factor is its online publication, which allows for ease of access for many research consumers globally. This is complimented by a special printed issue. Moreover, the journal uses a multidisciplinary approach as it publishes researches touching on various fields beyond cancer. Read more about Oncotarget at Bioxbio.

Editor-in-Chief: Mikhail Blagosklonny

Oncotarget’s popularity has also been drive by the highly qualified professionals who serve on its editorial board. Editorial board is comprised of individuals with a strong background in biology, medicine, cell and molecular biology, oncology and scientific research. They also have years of experience in their various fields. The journal’s current editor-in-chief,Mikhail Blagosklonny, is a professor of oncology and research scientist who specializes in cancer treatment and therapies including anti-aging therapies.

Learn more: http://www.impactjournals.com/oncotarget/index.php?journal=oncotarget

Duda Melzer, One of Brazil’s Most Successful Business Mogul

Originally from an entrepreneurial family, Duda Melzer seems to be following the footsteps of preceding members of the Sirotsky family who achieved success in the entrepreneurial world.

Eduardo Sirotsky Melzer has risen into prominence due to the significant role and contribution he is making in the society. Whether it’s his role as the president and chairman of the RBS Group, or his role as the chairman and founder of e.Bricks Digital, which is a subsidiary of RBS Group, Melzer has been able to display his strong leadership abilities.

It’s no secret also that his strong education background has had a huge role to play in his successful career. Eduardo Melzer, popularly known as Duda Melzer, started out his career at the age of 26 with a degree in Business Administration from Pontifical Catholic University or Rio Grande do Sul, but currently has a Master of Business Administration (MBA) and two other executive courses from Harvard University Business School.

In a report by acaert, away from his to advance education, Eduardo Melzer has also gotten a good run in his career prior to joining the RBS Group. He started out his career in North America working as a Senior Financial Analyst at Delphi Corporation in 2002 and Director General of the non-conventional media firm Box Top Media.

When confronted about his muse, Eduard opines that he looks up to American John Davis, a Harvard Professor and family business specialist.

About Eduardo Sirotsky Melzer

Eduard Melzer took charge of RBS Group in 2012, succeeding his uncle, Nelson Sirotsky. He is a member of the third generation of the family, and is the grandson of the founder of the RBS Group, Mauricio Sirotsky Sobrinho, more info can be found on clicrbs.

Above and beyond his work life, Eduard Melzer also prides himself for being a family man. He has a wife and three children, and when the time is right, you will also find him dedicating his time in sports in particular racing.

Read more: http://zh.clicrbs.com.br/rs/noticias/noticia/2015/12/grupo-rbs-anuncia-mudancas-na-estrutura-organizacional-4930411.html

EOS Lip Balms Brings Reason To Smile Again

The story is out on EOS (Evolution Of Smooth) Lip Balm and the votes are in, just look at any music video on Facebook or YouTube featuring a pop diva and you’ll see for yourself that everyone is in love with these spectacular pastel orbs filled with the best tasting lip balm that you have ever had the pleasure of enjoying. With the help of these affordable balls of joy that bring life back in your smile women all over are being given the chance to start off their days with a refreshing twist instead of the boring bled of clinical smell and medicinal taste that used to plague the drug store shelves as the only lip care option before Craig Dubitsky came up with the revolutionary idea to make a new chapped lips savior that could add to the list of beauty supplies that were quickly becoming beacons of light in a world of boring, filled with personality, glitter, and magic that made them more than just cosmetics and skin and hair care products, but vessels that toted their own personal iconography to define the wearer by. Including features like the witty smooth plastic design that makes Easter feel as though it is officially all year round thanks to the egg shape and pastel colors all the way through to the delicious tastes that make that impromptu valentine’s make out session feel all the more passionate and sweet with flavors like Target’s Sumer Fruit, Sweet Mint and Honeysuckle Honeydew that tickle your taste buds and make you want to bite your lips in pleasure, EOS Lip Balms are a stellar representation of fresh intervention that took over an otherwise boring field. We used to just have Chapsticks and Blistex and the funky smell made people frown, but with EOS Lip Balms the world is all smiles.

EOS Product Links:



Waiakea Hawaiian Volcanic Water Rewards Social Media Loyalty

Following Waiakea Water in social media pays. In January this year, the bottled water company announced that it would sponsor one of its social media followers for the Wanderlust Yoga Festival. This sponsorship was in line with the company’s commitment to ensuring healthy living among its clients.

Waiakea Water has a reputation for producing water with the right minerals, such as potassium, magnesium, and calcium, for healthy lifestyles. In order to join the contest, one was required to submit their personal details to the company’s contest page, #FollowYourFlow that was to run until the end of January. The winner was to be announced at the beginning of February. Learn more about Waiakea water: https://www.youtube.com/watch?v=fKXsPKGtL_I

The lucky winner was to be accorded the opportunity to experience a once in a lifetime experience at the event that went down in Hawaii from 23rd February to 26th February. At the event, the winner would get a chance to meet and interact with renowned Yoga instructors as well as to enjoy live music and guided adventure. That was not all. The winner was also to be given an air trip around Oahu courtesy of Skyscanner Ltd.

Commenting on the issue, a prominent Yogi by the name of Kameron expressed his delight for the partnership between the Yoga enthusiasts, Waiakea Water, and Skyscanner Ltd. According to Kameron, who is also a force to reckon in social media, the partnership between the three entities was timeless and effortless. Kameron took pride in being a member of the Yoga community and the partnership as well.

About Waiakea

Waiakea Water originates from the Mauna Loa Volcano on the Big Island of Hawaii. The water is molten ice that is naturally filtered by a mammoth but porous volcanic rock, giving it an alkaline PH of between 7 and 9. The water is also electrolyte by nature, adding a delicious taste to it. Waiakea Hawaiian Volcanic Water is certified carbonneutral®.

Waiakea Springs is respected for its involvement in philanthropy. For every liter sold, the company partners with Pump Aid to supply clean water for a whole month to needy Malawians. The company also allocates 5 percent of its revenue to community empowerment programs, such as Kama’aha Initiative and Kupu.