EOS, or Evolution of Smooth, have previously kept quiet about their business strategies and techniques for success, but in this exclusive interview with Fast Company, EOS reveals details about their success story.
Keeping quiet was a deliberate move on the company’s part, explains Sanjiv Mehra, EOS lip balm cofounder and managing partner, in the interview. But as the company grows, the founders feel it’s important for their consumers to know more about them and who they are.
And surely people are curious about the unique lip balms that are in and of themselves somewhat mysterious. The unique orb shape coupled with a distinctive lack of markings adds an aura of mystique – which is, in part, an aspect of the company’s business strategy.
The founders knew succeeding in the lip balm market would require a distinct and unique product that would stand out among the many standard tubes without being a passing fad or even worse, a cheap gimmick.
More than one factor went into the design decision, however. From a necessity to engage all five senses to a targeted demographic, every aspect was carefully chosen to create a beautiful and stand-out lip balm.
Another crucial angle to EOS’ success can be found in their target demographic: millennial women. Women purchase and use the most lip balm, and yet, the majority of brands available on the market don’t target their products at women, opting instead for a more unisex feel.
And so EOS claimed their demographic and set about making connections with their potential customers through Facebook and other social media sites, blogs, and more.
Their hard work has paid off. EOS is now the second best-selling lip balm on eBay, just behind Burt’s Bees, and sells one million units per week.
To learn more about EOS and how they found success in a crowded market, read more here.
Eric Pulier is many things including an American entrepreneur, a philanthropist, a father, as well as a father who is a dedicated individual towards helping the world not only be informed, but also find new solutions to world’s most pressing issues such as health care. Eric Pulier was born in New Jersey to a family that taught him traditional values that he has kept close to heart throughout his career and throughout his success as an entrepreneur. Eric Pulier is known for his intelligence and for his dedication to not only learning, but also through teaching individuals about new information as well as ways to gain more information. As a father, Eric Pulier is not only looking to make the future a better and brighter place for his children, but is also looking to make the world a better place for all of humanity into the future.
As early as the fourth grade, Eric Pulier began programming computers as a hobby which later grew into a passion as well as a career. Eric Pulier often feels lucky about his job due to the fact that it often feels as though he does not have a job. In present day, Eric Pulier is the co-founder, founder, as well as consultant to over 15 successful companies around the world and advises each of these companies on how to improve while helping others improve as well. Eric Pulier always looks to the future and looks to how individuals would be affected by the decision he makes.
As an early scholar as well as a successful entrepreneur, Eric Pulier is often sought after by both the private sector as well as by the public sector for his knowledge as well as for his big name. In 1999, Eric Pulier was requested to not only create, but also execute an exhibition in Washington D.C. that would showcase the future of technology in the 21st century. This exhibition was just the beginning for Eric Pulier as he continues to find new and creative ways to help others around the world with the help of his knowledge.
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