When most people think of shopping malls, they envision a large, enclosed center with dozens of shops and restaurants and that’s about it. Residents of Joao Pessoa, Brazil, however, know that a mall can be so much more. That is because their city, which is the capital of the northeastern Brazilian state of Paraiba, is also home to Manaira Shopping Mall. Developed by successful businessman Roberto Santiago, Manaira is far more than just a shopping mall. Rather, it is a one-stop destination for shopping, dining and entertainment. Most people know that Santiago is behind the successful entertainment destination, but they tend to know next to nothing about him.
Roberto Santiago Manaira Shopping Mall opened way back in 1989. At the time, the developer, Roberto Santiago, was only 30 years old. He had purchased the land on which it sits about two years earlier. How did such a young man come up with the means to buy such a prime piece of real estate? Mostly by obtaining an excellent education and by being savvy with his investments. Read more at Blog Do Gordinho.
Roberto Santiago graduated from Pio X Marist College before obtaining a degree in business administration from University Center of Joao Pessoa. With these educational credentials under his belt, he ventured out into the business world with a position at Cafe Santa Rosa. He was careful with the money that he earned and saved as much of it as he could. Along the way, he also made some very smart investments.
When the opportunity to invest in a thriving cardboard box manufacturing company presented itself, Roberto Santiago jumped at it. This was a good move because the venture was a wild success. Santiago was able to save even more, which is how he was ultimately able to purchase the plot land in downtown Joao Pessoa where the mall now stands.
If you’ve never been to Manaira Shopping Mall, you are really missing out. It is far more than a place to do a little shopping. It includes an 11-screen movie theater with stadium seating; Game Station, a video game arcade, with more than 200 games; a bowling alley that is frequented by Roberto Santiago himself; a fitness center; several banks; and even a college, Higher Education of Paraiba.
What does the future hold for Roberto Santiago and Manaira Shopping Mall? You can be sure that the ambitious entrepreneur has many exciting developments in the works, so stay tuned!